LexRebel

Fractional COO & Legal Operations

The Business Side of Law

PI firms run on hustle. The ones that scale run on systems. LexRebel builds the operational infrastructure that turns good law firms into great businesses.

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Melissa Braun, LexRebel
Fractional COO Legal Operations PI Firm Strategy Performance Dashboards Process Architecture Leadership Development Growth Advisory Technology Implementation Fractional COO Legal Operations PI Firm Strategy Performance Dashboards Process Architecture Leadership Development Growth Advisory Technology Implementation
Melissa Braun

Be the Hero in Your Client's Story.

I'm Melissa Braun — founder of LexRebel LLC and fractional COO working exclusively with personal injury firms. I've been building systems around people since 1998, holding roles up to Director of Operations across businesses with showroom sales, global shipping, and complex teams. I bring that same operational depth — plus an MBA and a genuine passion for this space — to solo practitioners and small PI firms who deserve access to real operational support.

This is an exciting moment for small firms. AI is changing what's possible. But only if your foundation is solid. I help you get clarity in the chaos of early growth so you can focus on what you do best — helping people through some of the hardest moments of their lives.

Most small firms didn't build systems in the beginning — they built caseloads. If things feel chaotic and you're not sure where to start, that's exactly where I come in. We figure it out together.

The Right Partner at the Right Time.

Every firm is different. Every stage has its own chaos. I meet you where you are — helping you figure out what actually needs to happen next, and then making sure it does.

01

Fractional COO

Operational leadership without the full-time cost. Every engagement is different — built around your firm's size, stage, and biggest pain points.

  • Structure and accountability
  • SOPs and process building
  • Performance tracking and reporting
  • Client experience and intake
  • Technology and vendor management
02

Systems & Technology

The right tools only work if your team actually uses them. I help you choose the right technology for your firm's stage, get it implemented correctly, and make sure everyone — including you — knows how to use it.

  • PI-specific software selection
  • Implementation and setup
  • Team training and adoption
  • Workflow integration
03

Performance & Growth

You can't fix what you can't see. I help you build the visibility into your firm's performance that most small firms never have — so you know exactly where you stand, what's working, and where to focus next.

  • KPI development
  • Weekly performance tracking
  • Intake and conversion visibility
  • Marketing and referral accountability
04

The Network

When you work with me, you don't just get a consultant — you get access to a curated network of people, tools, and resources built specifically around the PI world.

In the Community

Passionate About the Work. Present in the Industry.

This is the space I've chosen. These are the people I show up for.

Melissa Braun at EvenUp Customer Summit 2025

EvenUp Customer Summit 2025 — Accepting the PI Pioneer Award on behalf of MAXOUT Injury Lawyers

EvenUp Customer Panel 2025

Customer Panel: Stories That Inspire — EvenUp Summit 2025

PI Pioneer Award 2025

PI Pioneer Awards 2025 — Winner

Let's Talk

Is This the Right Fit?

Every great partnership starts with a conversation. I work with a small number of firms at a time — and I'm selective about it. If you're open to change, committed to growth, and ready to look honestly at your firm, reach out. Let's find out if we're the right fit for each other.